GRACE

Jieliya Group was founded in 1986, formerly known as Zhejiang Jieliya Towels Co., Ltd. Headquartered in Zhuji City, Zhejiang Province, a beautiful and culturally rich ancient capital of Vietnam and the hometown of Xishi, with a long history, it is also an excellent tourist city in China. After more than 30 years of entrepreneurship and innovation, we currently have "one headquarters and two research and development bases" in Zhejiang, Xinjiang, and Hubei, with total assets exceeding 4 billion yuan and more than 6800 employees. We have become a group company that integrates spinning, dyeing and finishing, weaving, marketing, and logistics, with towel products as the core business, and develops multiple categories of underwear, socks, and household goods. The company's core strategy is to strengthen the quality and brand of the enterprise. The founder of the company established the nine character business policy of "emphasizing quality, honesty, and brand building" in the early stages of enterprise establishment, and established the quality concept of "using ethics to forge quality". With the industrial ideal of "using the world's best cotton to make the world's best products", the company aimed to "build the first brand in China's home textile industry" and "create international clean and elegant products" as strategic goals, leading the rapid development of the enterprise.